single-minded branding moment

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Definition of single-minded branding moment in English English dictionary

single-minded branding moment
a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention

Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.

single-minded branding moments
plural form of single-minded branding moment
single-minded branding moment
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