brand architecture

listen to the pronunciation of brand architecture
English - Turkish
(Reklam) marka mimarisi
English - English
(Reklam) How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market
brand architecture

    Hyphenation

    brand ar·chi·tec·ture

    Turkish pronunciation

    bränd ärkıtekçır

    Pronunciation

    /ˈbrand ˈärkəˌtekʧər/ /ˈbrænd ˈɑːrkəˌtɛkʧɜr/
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