brand essence

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(Reklam) The brand's promise expressed in the simplest, most single-minded terms. For example, Volvo = safety; AA = Fourth Emergency Service. The most powerful brand essences are rooted in a fundamental customer need
The brand's promise expressed in the simplest, most single-minded terms For example, Volvo = safety; AA = Fourth Emergency Service The most powerful brand essences are rooted in a fundamental customer need Also, in Interbrand's model, a vivid distillation of the Brand Platform
Also referred to as "brand soul" "brand mojo", "brand mantra", etc The answer to the great spiritual question "what's this brand all about?", brand essence is really about the primary customer experience Brand essence is best not expressed overtly in marcom or internal communications Beware, however, of a tendency to hastily sum up all that an organization is about in a single word or phrase Brand essence should be a resonant organizing principle for a brand, not a buzzword
The core characteristic that defines a brand
brand essence

    Heceleme

    brand es·sence

    Türkçe nasıl söylenir

    bränd esıns

    Telaffuz

    /ˈbrand ˈesəns/ /ˈbrænd ˈɛsəns/

    Etimoloji

    [ 'brand ] (noun.) before 12th century. Middle English, torch, sword, from Old English; akin to Old English bærnan to burn.